Pay Per Click Management Services
Pay Per Click Marketing, or PPC marketing services, managed by Ohio Custom Solutions offer shrewdly placed search engine advertising that gets you seen ahead of your competition in search engine results to reach your audience first.
What is PPC advertising?
PPC advertising is essentially just what it sounds like: advertisers agree to pay a certain amount for every click on their ad based on bids created for their chosen keyword searches. It’s a dynamic system where advertisers compete with one another for the premium position in these paid results. So carefully developed strategies in placing those text ads for your chosen keywords or keyword phrases are essential. That’s where we come in.
Because PPC marketing can be very targeted to specific demographics, geographic areas, market segments, job roles, and interests, it offers more immediate results over search engine optimization. But, when used in conjunction with SEO, pay per click marketing can be a powerful lead generation tool. Focusing on the right keywords, the traffic they create, and the resulting conversions, PPC can offer tremendous ROI when executed effectively.
PPC ads can also be placed on social networks, and typically these ads are more visually driven than a standard pay per click text ad. Paid social ads are also the perfect partner to search engine-driven PPC ads and can be leveraged in a complementary way to ensure your brand message is consistent throughout your marketing strategy.
A great Internet marketing strategy aims for a diverse approach to PPC advertising by implementing ad campaigns across multiple channels to ensure that your ads reach your target audience. The skilled PPC experts at Ohio Custom Solutios work with our clients to ensure that they are effectively positioned with budget and results in mind.
Our PPC Management and Marketing Services Include
- Keyword Research
- Campaign Planning
- Ad Text Creation
- Landing Page Creation
- Call Tracking
- Competitive Research
- Enhanced Ads for Better Click-thru Rates
- Cost Per Click Optimization
- Local & National Campaign Management
PPC Campaign Audit
Ohio Custom Solutions is one of the best Pay Per Click management companies in Columbus, Ohio and can help you develop a PPC campaign that drives traffic, conversions, and sales. We start all pay per click marketing services with a free audit of your current campaigns. This comprehensive review will provide suggestions for any improvements we can make, how we can best manage what is already successful, and tell us where to go next. Our assessments analyze all the critical metrics of your campaigns including quality scores, click-thru rates, impression shares, and any wasted spend.
Getting Started with PPC
Are you just getting started with PPC? Great! As one of Columbus, Ohio’s best PPC management agencies, we can get you up and running with a PPC campaign in no time. Like any other form of advertising, PPC ads aren’t something you’ll want to create without researching your target demographics, carefully choosing your keywords, establishing your budget or testing what ads will cut through the noise of organic and paid search results. Ohio Custom Solutions can do all of these for you wherever your ads will work best.
PPC Search Engines & Social Platforms
Google Adwords is the most dominant player in the PPC advertising world as the most popular search engine. If you want your ads to reach your customers, this is where you want to be. As a Google Partner, Ohio Custom Solutions is certified as an expert in Adwords and can get your PPC advertising management started right away.
Bing Ads may not have the search engine market share that Google does, but it can still be effectively used to reach the right audience.
Facebook is globally dominant when it comes to social media with more than 1 billion active users; it’s also a major player when it comes to advertising platforms. For some businesses, Facebook is an unmatched partner in reaching the right audience. It’s also the gateway to Instagram ads.
LinkedIn ads offer access to the largest professional social network and, like Facebook ads, allow you to get granular with your ad targeting to industry, company and even job title.
Reporting & Dashboards
With PPC management services, it’s imperative to have a comprehensive monthly dashboard showing your results. As Google and SharpSpring partners, we can provide comprehensive PPC Analytics tools that measure everything from keyword rankings to phone call conversions. As an Columbus-based PPC management company, Ohio Custom Solutions can help you systematically keep track of all online activities and key metrics. We employ industry recommended and trusted tools to give you an accurate picture of the performance of your website and your PPC marketing campaigns.
PPC Marketing Services That Gets Results
We measure results the same way you do: sales. We also measure all of the activities that lead to sales so we can improve every part of the process. We track click-thru rates, conversions, phone calls and all of the other basic metrics that are important to PPC management. Then, we take it to a whole new level with user-level analytics, real-time monitoring, heat maps, scroll maps, A/B testing and other metrics that help us make better decisions with page content, calls to action and conversions. We can also implement tools to fill your pipeline with any contacts that do not convert on your landing pages and put in place easy communication methods like live chat.